Srini joined PlanSource from IBM where he held senior product management and client management roles. In his most recent position, he led the company’s publishing and information services industry. He was responsible for the development of product and technology strategy and led ideation, design, and implementation of products that embed Cognitive/Watson and utilize blockchain to improve operational efficiency. Srini started his career at RSG Media where he played a key role in RSG’s transformation from a consulting company to an enterprise software company and led the ideation and development of multiple generations of B2B products. He then worked with Deloitte, where he advised a number of senior executives in Fortune 500 companies on their product/platform strategy.