As Chief Product and Technology Officer, Srini leads the company’s overall product direction and is responsible for all aspects of technology strategy and its execution. Srini is an experienced executive with 15+ years of experience developing, implementing and driving product and technology innovations. He draws on experience gained from working on three continents, where he has led product management and engineering functions in organizations of various sizes, ranging from $35 million to $80 billion in annual revenue.

Srini joined PlanSource from IBM where he held senior product management and client management roles. In his most recent position, he led the company’s publishing and information services industry. He was responsible for the development of product and technology strategy and led ideation, design, and implementation of products that embed Cognitive/Watson and utilize blockchain to improve operational efficiency. Srini started his career at RSG Media where he played a key role in RSG’s transformation from a consulting company to an enterprise software company and led the ideation and development of multiple generations of B2B products. He then worked with Deloitte, where he advised a number of senior executives in Fortune 500 companies on their product/platform strategy.